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The curse of new shiny objects: QR Code Lunacy

As any good workman will tell you, just because a tool it exists doesn’t mean you have to use it.

So why is it that so many in the marketing industry insist on jumping onto every passing bandwagon without first assessing if it’s the best ride in town?

Need proof? Visit the delightfully focussed and succinctly titled  www.wtfqrcodes.com to see some prize specimens of the staggeringly stupid things people are doing with QR codes.

Here are a few of my favourites:

Plane towing QR code banner
How can this possibly fail?

Instructions for complicated retailer QR code prize draw
Something this complicated must succeed

QR code on back of lorry on motorway
For those times when motorway driving isn’t dangerous enough already