The list of pros and cons of social media grows longer every day but it would be a brave marketer to still claim that social media has no role to play in supporting their business goals. Whether you’re selling toothpaste or helicopters, having a clear strategy for how your brand can use social media is now essential.
If you’re still struggling to see the possible value in having a robust social strategy, you may value this monster list of “31 risks of doing nothing with social media” from It’s Open. Among the risks you run by ignoring social media are “Customer complaints will fester and go answered”, “Your content will not be easily found”, and “You will not be where your stakeholders are”. Enjoy the original article here.