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My Figaro Digital Conference interview

figaro digitalI’ll be giving a talk at Figaro Digital’s Social Media Marketing Conference on 5 April at The International Coffee Organisation in London. Tickets are now on sale here.

Ahead of this, I recently gave an interview on the current state of social media marketing, tackling questions about the ROI of social media, the most common mistakes I see companies making, and how to integrate social media into the wider marketing mix. You can read the interview here.