Thanks to Lee Williams for bringing this one to my attention. Click the image below to reveal a really informative infographic that shows how Twitter users go about getting answers to their questions. No surprises, the more followers you have the more likely you are to get answers to your questions and be happy with the responses. But Twitter really comes into its own when non-followers answer questions, and that’s the golden opportunity area for all businesses who make the time to listen and respond whenever appropriate. As the infographic shows, almost 60% of Twitter users are open to receiving answers from businesses if the quality is as good or better than from their followers.
My only complaint about this infographic: the people who produced it have really missed a trick. The logo seems to read InboxQ, but it took me quite some time to track them down online at www.inboxq.com. They have some quite cool technology, but if you’re producing an infographic, be sure to include your web URL, Twitter handle, and some explanation of what you do. Otherwise you’re potentially wasting a huge opportunity to build your brand and customer following.