The view from inside marketing
The Web Effectiveness Conference (WEC) was born from the popular Web Effectiveness Network (WEN) meetings. Since 2003 there have been nearly 50 meetings of top web managers where the most challenging online issues facing corporate communications are discussed. Allister delivered an exclusive keynote for IT Professionals entitled “Digital Reality Check – The View from Inside Marketing”.
Thanks again for your keynote in Copenhagen last week; people were talking about it throughout the conference - always a good sign!