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Content Marketing

Your guide to creating and distributing winning content for our digital age

What is it?

Create and distribute better content for our digital age

Content Marketing is about much more than just producing ever more “stuff”. Done well, it’s a precisely defined technique, rooted in deep customer understanding and knowledge of how the digital world works.

We help our clients improve their content marketing results using a step-by-step strategic framework for creating and publishing better, more customer-focussed marketing materials.

The process we provide includes up-to-date techniques for targeting highly-detailed audiences, selecting optimal topics and channels, and creative approaches to content seeding and scheduling for maximum impact.

  • Highly inspiring speaker, balancing perfectly strategic concepts and concrete solutions.
    - Content Marketing Strategy 11 - Marketing Director, Pharmaceutical Industry
  • 10/10. Very inspiring and motivating, with lots of good things to take away to create a future tomorrow for organisations.
    - Content Marketing 6 - EMEA Marketing & Communications Director, Smiths Detection
  • Really enjoyed the course, a great trainer and will help to take our content strategy and process to the next level.
    - Content Marketing Strategy 10 - Digital Marketing Manager
  • 5/5 Excellent! Very insightful and engaging workshop, which sparked several creative ideas in my head. Great to see and hear lots of examples showing the application of theory, including several specific to my industry. All in all, a day well spent!
    - Content Marketing Strategy 3 - Head of Content Strategy, Education Sector
  • An insightful journey along a content marketing plan to remember for many years to come.
    - Content Marketing 5 - Marketing Director, Merz
  • Really enjoyed the course, a great trainer and will help to take our content strategy and process to the next level.
    - Content Marketing 4 - Digital Marketing Manager
  • If you want to think more about the strategy behind your content, then this is the course for you! Allister is a thoroughly engaging presenter and you will come away feeling your outlook on content marketing strategy is refreshed.
    - Content Marketing 1 - Content Manager
  • Allister was great - very engaging, knowledgeable and professional. Definitely recommend this course to anyone looking to venture into, or improve, their approach to Content Marketing.
    - Content Marketing Strategy 5 - Partnerships Business Development Manager
  • Excellent! A wonderfully thought out and highly practical course. Useful for anyone looking for guidance on the subject.
    - Content Marketing Strategy 8 - Marketing Manager
  • This course massively exceeded my expectations - would definitely recommend it! The way Allister ran the course made it really engaging, relevant, and entertaining. Great host and venue, really engaging course - I have a lot of insights to take back to my team and I am confident in planning/creating better content from now on!
    - Content Marketing Strategy 2 - Content/SEO Executive, Healthcare Industry
  • Thank you for a wonderful workshop. You've scored 4.97 out of 5 which is the best score we ever had for one of our workshops. Attendees are amazed with level of the energy, interactivity, and creativity in your presentation and hands-on approach during the session.
    - Content Marketing Strategy 4 - HOW to WOW, Zagreb, Croatia
  • The framework for the one-day course was structured clearly and presented well by Allister. He adapted his teaching to the attendees' requirements which made the whole experience very valuable.
    - Content Marketing 2 - Finance Sector Fund Assistant
  • The framework for the one-day course was structured clearly and presented well by Allister. He adapted his teaching to the attendees' requirements which made the whole experience very valuable. [It was] very useful to have such a tailored experience.
    - Content Marketing Strategy 7 - Marketing Manager
  • If you want to think more about the strategy behind your content, then this is the course for you! Allister is a thoroughly engaging presenter and you will come away feeling your outlook on content marketing strategy is refreshed.
    - Content Marketing Strategy 9 - Marketing Executive
  • I would  like to thank you for the amazing energy and a wonderful workshop. We would love to have you with us again.
    - Tailor-made 11 - CEO Advertising Industry
  • Allister was very clear and detailed, and constantly checked we all understood. The 'Content Strategy Framework' Allister created really made me think about the basics of content, such as target audience and how to find shareable content to create.
    - Content Marketing Strategy 6 - Marketing Manager
  • Thoroughly enjoyed the course and it's exactly what I needed to come up with an invaluable plan of what my organisation can produce in 1 month/6 months/a year's time and what will work best where and for whom.
    - Content Marketing Strategy 1 - Retail Property Marketing Executive
  • A wonderfully thought out and highly practical course. Useful for anyone looking for guidance on the subject.
    - Content Marketing 3 - Managing Director

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Sample slides from a recent workshop

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