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Book List – Behavioural Economics and Persuasion Skills

I’m often asked for some recommendations of good books on behavioural economics and persuasion skills, so here’s a quick list of some of my favourite reads. Click on the books to view each title on Amazon. Enjoy!

 Fun to read, a great starting point in bite-sized chunks.
Frankly anything by Dan Ariely is guaranteed to please. A great read.

 A new book from three esteemed writers, with lots of up-to-date examples.

 Quite an old book this one, but well compiled and fun to read.

 A subsurface exploration of the mind and all its contradictions.

 Slightly academic in style, but packed with useful ideas.

 A nice introductory text for people pondering how to improve their website’s performance.

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