When I’m helping companies get their heads around behavioural economics and the psychological thinking that underpins great marketing communications, we often refer to cognitive biases to help explain the curious ways humans beings sometimes act.
There’s a great list of cognitive biases on Wikipedia, but, you know, it’s Wikipedia…
That’s why I was very excited to discover this excellent infographic from Visual Capitalist, which shows a very detailed list of cognitive biases arranged around the core drivers of human behaviour.
Check it out below. And if you want to know what any of these strange titles mean, there’s always Wikipedia!