UK Digital Personality of the Year

Allister Frost

The Inspiring Digital Optimist


Allister Frost is an award winning marketing expert who inspires companies to confidently grab the future with both hands. Known as “The Digital Optimist”, he is a Chartered Marketer with nearly three decades’ front-line experience and is focussed on encouraging organisations to embrace transformational change so they can thrive in our digital future.

Awarded UK Digital Marketing Personality of the Year in 2013 and 2019, Allister is Microsoft’s former Head of Digital Marketing Strategy and has also managed brand teams for Kleenex, Huggies and Andrex. He is twice winner of the coveted Lester Wunderman Award for Outstanding Creative Work and he received Cannes Lion awards for marketing campaigns at Microsoft.

At Wild Orange Media, Allister dispenses marketing expertise and high-energy encouragement for clients across diverse industry sectors including healthcare / pharmaceutical, financial services, technology and consumer goods. He is a sought-after keynote speaker at company conferences around the world and a keen believer in the positive potential of technology to improve our world. He teaches and talks across topics including the future of marketing and sales, business disruption and transformation, and continuous learning for long-term success.

He also runs training workshops and coaching sessions ranging from high-level C-suite facilitation to hands-on, tactics-focused training for in-company teams. Get in touch to find out more.