Meet Allister

Your guide to a positive future

The Digital Optimist

Keynote Speaker and Marketing Futurist

Allister Frost is a digital marketing pioneer and sought-after keynote speaker who inspires audiences to confidently grab a technology-fuelled future with both hands. He’s known as “The Digital Optimist”.

With three decades of front-line experience behind him, Allister is now singularly focussed on encouraging audiences to embrace transformational change so they can thrive in our digital future.

He worked for Microsoft for ten years, rising to become the company’s first Head of Digital Marketing Strategy, and overseeing the global launches of several versions of Windows. Prior to this, he managed household brands including Kleenex, Huggies and Andrex at Kimberly-Clark.

He has been recognised with industry awards including UK Digital Marketing Personality of the Year (2013 and 2019), the coveted Lester Wunderman Award for Outstanding Creative Work, and Cannes Lion awards for marketing campaigns at Microsoft. He is a fully accredited Chartered Marketer and an esteemed Fellow of the Chartered Institute of Marketing.

He unwittingly became a digital marketing pioneer when he started blogging and social networking before it was even a ‘thing’. Allister now spreads his trademark high-energy encouragement and marketing expertise to clients across industry sectors including healthcare, pharmaceutical, financial services, technology and consumer goods.

He is a keynote speaker at industry events and conferences and a keen believer in the positive potential of technology to improve our world. Using his powerful Ready Already™ methodology, he teaches and talks across topics including the future of marketing and sales, business disruption and transformation, and brand building for long-term success. He also runs training workshops and coaching sessions ranging from high-level C-suite facilitation to hands-on, tactics-focused training for in-company teams.

For full biographical details, photography and Allister’s keynote introduction script, please visit the Media and Event Kit page.

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