Love it or loathe it, Klout has been making major inroads into the emerging social media measurement business. And, with other third party tools like CoTweet, Radian 6, and Seesmic now pulling in Klout data, a growing audience of social network users are discovering and exploring what Klout means to them.
But first, for the uninitiated, what is Klout?
Klout is a social media analytics service that measures a user’s influence across Twitter and Facebook.
Using a proprietary algorithm, Klout generates a score (out of 100) which indicates a user’s overall online influence, as well as other measures like True Reach, Amplification and Network power. The exact formulae used to calculate these scores are not disclosed but Klout gives some general indicators on their site.
So, how can you increase your Klout score? Here are my top tips for intelligent Klout usage:
- Check out your own Klout score and compare with people or businesses you like. If your score is lower, what do the other people do that you don’t? What can you identify in their behaviour that marks them out as more influential social media players than you? Learn from others and your online influence may rise.
- Be selective about your social media activities. Quality is more important than quantity. Remember:
- Content that falls on deaf ears is pointless
- Content that attracts engagement is priceless
While imperfect, this is normal and shows that your immediate influence is a function of your recent activity and can only be sustained by repetitive high quality engagements with your followers.
The primary criticism Klout receives is that it can only measure the quantity of a person’s influence, not the quality, and this remains a major shortcoming of the tool. However, until reliable automated sentiment measurement tools become available, Klout remains one of the best automated ways to assess your online influence and network. And, as long as you use it wisely and in moderation, Klout can help you learn how to engage in social media for better results.
For more information like this, follow me on Twitter. My Klout score would be grateful.