During a high-profile career spanning almost three decades, Allister has worked as Microsoft’s Head of Digital Marketing Strategy and generated sales growth for well-loved brands including Kleenex, Huggies and Andrex. He is a double winner of the Lester Wunderman Award for Outstanding Creative Work and received a Cannes Direct Lion for marketing campaigns for Microsoft. Today he helps companies around the world make sense of accelerating technological change and make their business fit-for-purpose in the digital age.

Allister is a sought-after speaker at conferences and events around the world. His inspiring talks are filled with expertise and thought-provoking advice to help business leaders identify and tap into fresh opportunities for growth in our technology-fuelled future.