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The Digital Optimist

INSPIRATIONAL SPEAKER & TRAINER

Global Expert

Multi Award Winning

UK DIGITAL MARKETING PERSONALITY OF THE YEAR, ALLISTER IS KNOWN FOR HIS INSPIRATIONAL AND THOUGHT-PROVOKING KEYNOTE TALKS AND TRAINING SESSIONS.

During a high-profile career spanning almost three decades, Allister has worked as Microsoft’s Head of Digital Marketing Strategy and generated sales growth for well-loved brands including Kleenex, Huggies and Andrex. He is a double winner of the Lester Wunderman Award for Outstanding Creative Work and received a Cannes Direct Lion for marketing campaigns for Microsoft. Today he helps companies around the world make sense of accelerating technological change and make their business fit-for-purpose in the digital age.

Thank you for a wonderful workshop. You’ve scored 4.97 out of 5 which is the best score we ever had for one of our workshops. Attendees are amazed with level of the energy, interactivity, and creativity in your presentation and hands-on approach during the session.

HOW to WOW

Advertising Industry, Zagreb Croatia
Allister was a thoroughly professional speaker at an event we ran for the heads of some of the UK’s leading learning services providers. He delivered an eye-opening talk about the impact of our changing digital world that stimulated informed conversation and discussion both during his talk and afterwards. Exactly what we wanted. I have no hesitation in recommending him.

Don Taylor

Chairman, LPI
We appointed Allister to provide an external perspective on current consumer/technology trends for our senior management offsite. He did an excellent job – got the balance right between detail and pace, demonstrated credibility, and was entertaining and thought- provoking. The acid test of his success was the number of senior executives taking notes and developing subsequent action plans.

Roger Siddle

CEO, Findel Plc
Thank-you for all of your contributions to the success of our event. You did a fabulous job with both your presentation materials and your ability to truly hold the attention of our attendees. I’ve heard rave reviews from our partner guests and co-workers alike. I’m thrilled with the job you did for us in presenting and in responding to so many questions, including ones that came during our “Meet the Experts” time.  It was a pleasure to have you there!

Tracy Sheridan

Event Manager, Global IT Company

Energising Keynotes

that unlock fresh thinking

Allister is a sought-after speaker at conferences and events around the world. His inspiring talks are filled with expertise and thought-provoking advice to help business leaders identify and tap into fresh opportunities for growth in our technology-fuelled future.

3M
3M
Autodesk
Autodesk
BBC
BBC
GE
GE
IPA
IPA
KPMG
KPMG
Lyreco
Lyreco
Pfizer
Pfizer
PwC
PwC
RBS
RBS
Vodafone
Vodafone
Will you be next?
Will you be next?