During a high-profile career spanning three decades, Allister has served as Microsoft’s Head of Digital Marketing Strategy and managed well-loved brands including Kleenex, Huggies and Andrex. He is a double winner of the Lester Wunderman Award for Outstanding Creative Work and now helps organisations around the world make sense of the positive impact that accelerating technological change can bring to their business.

Allister is a sought-after speaker at conferences and events around the world. His inspiring talks are filled with expertise and thought-provoking advice to help business leaders identify and tap into fresh opportunities for growth in our technology-fuelled future.