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Psychology

of Persuasive Communication

What is it?

A fascinating journey into the power of persuasive communication

We like to think of ourselves and our customers as being logical, rational thinkers, whose choices are driven by facts and data. But the truth is profoundly different. Welcome to the fascinating world of psychology, behavioural economics and neuromarketing.

If you want to boost the effectiveness of your sales and marketing communications work, this is the workshop for you. You’ll discover powerful techniques to engage untapped mechanisms in your customers’ brains to dial up the persuasiveness of your message.

In this one or two day programme, you’ll explore real-world-examples of persuasiveness and learn how to tap into cognitive biases. With inspiring examples from dozens of real-world case studies, you’ll discover how to apply these techniques to your own communications materials to help your company more efficiently achieve its commercial goals.

  • I thoroughly enjoyed the course. The small group allowed us to have more discussion time and to explore our own thoughts, ideas and marketing at a more in-depth level, which was positive. Allister was friendly, engaging and demonstrated his great knowledge in this area.
    - Psychology 1 - Marketing Manager
  • I really enjoyed the fact that there were so many real life/ marketing examples that showed how our learnings could be applied to our marketing roles. The course was engaging and very interesting, not to mention really useful. I don't have any suggestions for improvements!
    - Psychology 2 - Communications Manager
  • Really strong course. Good content which allowed application of theory into practice. Allister delivered a really interesting and thought provoking subject, had answers to all questions, and was really good at explaining the subject and giving us direction on how best to apply it.
    - Psychology 3 - Head of Marketing & Communications

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